Marketing Mix Mac On Flowvella

CLA-1 Marketing Management BUS 510 Professor: University Abstract This paper describes the elements of the Marketing Mix of Apple computers. This paper provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at company. Marketing Mix of Apple analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Apple marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company. Marketing Mix Project created on @flowvella. 2014 Mercedes-Benz E-Class $51,400 to $102,370.

Oct 25, 2019  With local install apps for Mac and iPhone or iPad, the centralized software allows presentation makers to collaboratively create dynamic, interactive content from anywhere. Designed to target sales, marketing and HR professionals plus content producers alike, FlowVella scales from a wholly free subscription account all the way up to Enterprise level.

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In her article in 'The Guardian', Anna Chester (Chesters, A, 2011) says: 'It's probably their attitude as much as anything. M.A.C's motto is 'All ages. All sexes' and so their make-up is designed to be accessible for all.' ' According to the website M.A.C consists of 5 main values, such as Artistry - for constant setting the standards higher if it comes to competition as a leading professional makeup authority; Individuality - as being offered to people of all races all sexes and all ages; Community - bringing artistic visions to life by working alongside greatest artists; Trendsetting - M.A.C artists create trends backstage of fashion shows worldwide, and Social Responsibility which is mainly linked to Viva Glam campaign and M.A.C AIDS Fund.

M.A.C Cosmetics provides a variety of makeup products: lipsticks/lip gloss, eye shadows, mascaras, foundation, mineral powder and nail polish. Most of the products are oil free which benefits the skin as it prevents the water loss which is believe for makeup to be more efficient and stay on for longer. Tests have shown that the products show a visible improvement in smoothness and firmness of skin, as well as wrinkle reduction and more skin hydration. The study was conducted on female volunteers aged 40 -65. 'Unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.'

' (read more ) As stated in Business Dictionary above brand is an unique development, something that is one of a kind and cannot be copied. A brand is a product itself and to continue brand development the company has to keep its customers on their toes. Cosmetics keeps evolving keeping its' buyers satisfied up until today. In late 1980's M.A.C was strongly positioned between artists as it delivered make up for all skin tones and colours, that is also most suitable for stage lighting. M.A.C positioned itself as a brand of products for 'all ages, all races and all sexes' and that has made the brand very strong and successful. Their customers are willing to involve a lot of effort into the process of getting desired product, as they care for a brand and believe it will ALWAYS deliver. Fig 3 fig.4 M.A.C.

Cosmetics as an iconic brand obviously has iconic, classic, very well recognized and timeless packaging (see fig.4 &5). The outer packages are plain black boxes made of paper, which is easy recyclable, with white writing fitting all individual products is a main and very recognizable type of packaging (see fig.3). The inside packaging of an actual product is made of plastic so it does not damage the product. Provides 'back to M.A.C' service ( see fig.4)which company is extremely proud of. It offers a free lipstick (excluding Viva Glam and limited edition) in exchange for 6 original empty containers. This strategy is nothing less than environment friendly and also by developing such idea, it saves company money spend on recycling outside the brand.

M.A.C was originally created to target the artists and photographers due to its artistic nature. First ever M.A.C store opened in 1991 in Greenwich Village.

Nowadays the brand owns over 1000 independent stores in over 70 countries, with over 30 stores in France itself, bringing an annual turnover of over 1 million dollars. M.A.C Cosmetics as an exclusive brand uses direct distribution as a channel between the company and customers.

Highly glamorous and recognisable stores look very similar around the globe. As previously mentioned above M.A.C promoted itself back in 1980's by word to mouth, the brand has become successful between artists and photographers because of its' high quality and colour variety. Ever since the high usage on these cosmetics is seen everyday in movies, on a runway and is a favourite brand used by professionals and normal people.

In 1990 Madonna (see fig. 3) has requested a specific shade of lipstick 'Russian Red' which was created for her and she was wearing it on her 'Blonde Ambition' tour. The shade was an instant hit and one of the best selling lipsticks of all time (see for full story).

Ever since the massive success M.A.C keeps collaborating with stars and celebrities bringing instant success. 4.1 PERSONAL SELLING. Previously mentioned 'Viva Glam' campaign supported by many celebrities including Mary J Blidge, Sir Elton John, Pamela Anderson, Fergie and Ricky Martin, has been supporting M.A.C's own charity supporting the sufferers of HIV/AIDS.

The mission is to make a difference 'one lipstick at a time'. Read full story. 'The idea of VIVA GLAM was to celebrate life and the outspoken attitude of the company. It was a connective tissue that encompassed the diversity of MAC and its mantra.all ages, all races, all sexes. It was, and continues to be, the signature and the heart and soul of the company. VIVA GLAM spokespeople are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements.'

Marketing Mix Mac On Flowvellane

' Since the Fund was created in 1994 it raised over 400 million dollars exclusively through selling Viva Glam lipstick and lipgloss donating 100% of the sale price to HIV/AIDS. ('Viva glam aids fund, 2016). 4.3 MODERN AND EXCLUSIVE APPROACH In 2014 M.A.C Cosmetics has launched a new campaign, taking a different approach from rival companies.

Instead of targeting all new audience, as a usual company would do, M.A.C decided to choose the opposite path and decided on rewarding existing customers. Those who shop in a New York flagship store and sign up for a special mailing list will be rewarded a postcard with a unique QR scanner code. The code takes you to free make up lessons and tutorials by M.A.C artists on the go, as well as straight to M.A.C. Online shop where their customer can browse favourite beauty products and get an advice on how to make the best of it from professionals. Read full story. 4.4 EYE-CATCHING CAMPAIGNS. As a company with a huge name for itself M.A.C after all, does not spend much of their money on advertising, the brand receives a big amount of mouth endorsements from professional make up artists in exchange of free products.

M.A.C advertises itself with a huge help of supporting celebrities worldwide, and working alongside - fashion artists. Make-up is a routine, it will always be needed so M.A.C should not worry about losing on customers, as long as it continues to deliver an exclusive, trendy and long lasting product. Social Responsibility - M.A.C is involved in many ways, in 'giving back' to their customers. Windows 7 product key. For example above mention of Viva Glam campaign or AIDS/HIV fund.

M.A.C is constantly raising awareness of the biggest world problem. Community - Since the very beginning of its' existence on the market M.A.C was building up its community, like it was a family. Everything happened behind closed doors, and only exclusive guests had access. To create history. Who wouldn't want to be a part of this exclusive family?.

Make up authority - As the worlds leading professional make-up authority M.A.C lives the values of passing the experience, of taking advantage of sharing the expertise with customers. Individuality - 'all ages, all races, all sexes ) MAC celebrates diversity with our artists and consumers, shown through our ability to meet the needs of each and every individual customer through our extensive product and shade range and personalised service approach'. Trend setting - Last but not least.

If M.A.C is not the trendiest make-up company of them all then I do know what is. For decades participating in fashion shows globally, setting the higher bar to its' competitors, M.A.C is a trend itself. Powerful, colourful, highly desirable products are hard to miss. For full info click source: https://www.glassdoor.co.uk/Overview/Working-at-MAC-Cosmetics-EIIE229529.11,24.htm. 'MAC Cosmetics intensive distribution takes place at mainly all MAC Pro stores. MAC Pro stores are were you can find ALL MAC products such as pigments, empty palettes, some primers, and old and new limited edition items that you might not find at a counter such as Bloomingdales, Macys, or etc. MAC Pro stores always have products available in every outlet where target customers might want to buy it, such as the textbook states.

But of course, all product could definitely be found online at the maccosmestic.com website, but then it wouldn't be considered an outlet, just an online outlet. Due to MAC's outstanding customer service, products can be delivered expediently when ordered when you cannot find a certain item, except for limited edition items of course, because only a limited amount come at once.' ' ( source ). M.A.C Cosmetics collects its raw materials like, sesame seed oil, castor oil ans silica in India from where they are being shipped to Canada by container ship. The tariffs on products leaving India are quite high, so it proves customer can expect quality product. M.A.C cosmetics products are then designed in their headquarters in New York, but the assembly and finishing up the product happens in just outside Toronto, Canada. The products are then shipped by trains, trucks and ships around the world where they are being distributed to the stores and ready for buyers.